REMEMBER. Signifier's aren't only visual, they apply to sound as well.
Semiotics is the study of signs.
We look at three types of "signs"
- Symbolic - The learned codes. E.g numbers, letters and punctuation marks.
- Iconic - Resembling or imitating the signified. E.g photo or realistic sounds.
- Indexical - Where something is directly connected to the signified
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